Ram Navami is celebrated in order to commemorate the birth of Lord Rama. As Rama was considered the seventh incarnation of Lord Maha Vishnu, the festival is held in high regard by Hindus all over the world. On this day, the devotees of Ram all over the world observe fast and engage in the worship of Ram. It is said that Ram Navami is one of the most ancient festivals in the country and when, there was class division in the society Ramnavami was one of the few festival that the shudras (lower class) people were allowed to celebrate, so from time immemorial, Ram Navami is the festival of masses.
Apart from God or avtar (incarnation) of God, Lord Ram is regarded as an ideal king, ideal son, ideal husband and an ideal brother. It is said that Ram naam (the name of Lord Rama) in itself is a divine mantra and simply chanting this Ram (Ra ma) helps one to attain salvation. The Mantra 'Ra ma' is called the Thaaraka mantra. It is a combination of 'Namasivaya mantra' and the 'Om Namo Narayanaya maha mantra' thereby representing the union of Shiva and Narayana. Another popular mantra of Rama is "Shri Ram, Jai Ram Jai Jai Ram". Few other Ram mantras are-
Shri Rama Mantras
Neelambhuj shyamalkomlang Sita Samaropitvambhagam
Namame Ramam Raghuvanshnatham
Rama Gayatri Mantra
Om Daserathaya Vidhmahe
Sita Vallabhaya Dheemahe
Thanno Rama Prachodayath.